This is an social awareness ad put up inside a multiplex theatre by the blue ribbon campaigners for socially underprivileged children, urging people to contribute for the cause. I thought it was highly effective way of advertising. It is life-size poster of a shoe-polish boy we usually see on road-sides or on railway stations. A few things like brush, laces, soles, polish is kept and his carrying case is the contribution box if you can see the pic clearly enough.

It reads:
Inke aage pair nahin, apna haath doh.
padhayi ke liye inka saath doh.

Translation:
Don't give your feet to them, give them your hand.
Support them for their education.